NetIS™SEO - SEO-Friendly CMS

Most of today's Web Content Management platforms are infamous in generating high ranking pages to search engines, such as Google, MSN and Yahoo. NetIS™ e-publishing platform, however, was created as a search engine friendly (or SEO friendly) electronic publishing platform, simply because the distribution channels NetIS can provide are aimed at the user's true needs and satisfaction, responding directly to search engines directives that content preparation and distribution should be aimed at the user in sight and not the search engine, this allows for the creation of truly optimized web pages, friendly to search engines and highly ranked at organic rankings. 

NetIS™ e-publishing platform was built from the ground up as an e-commerce solution for marketing content and providing content owners and eMarketers with new revenue streams and distribution channels. Search engine marketing is yet another important strategy for content owners with the goal to drive targeted traffic to their portal for lead conversion, so using an SEO CMS is becoming mission critical.

SEO and DRM, isn't that a contradiction in terms?

It is a real challenge to harmonically allow the coexistence of two conflicting desires, protecting content from misuse and IP theft, by web robots, competitors or hackers thus crippling search engines ability to thoroughly crawl and access the content from one side, and from the other expanding the potential market and generate new revenue streams, by exposing premium content to the search engine, allowing the evolution from a Vertical website targeting professionals, to a content supplier appealing and available to the general public.

In order to safeguard content IP, NetIS employs sophisticated and robust DRM (Digital Rights Management) mechanisms to authenticate users and monitor their activity, limit content usage according to specific user's rights and immediately act when attempts to misuse the content are recognized.

NetIS™ SEO must preserve the DRM policies the content owner's has defined, yet expose the content to the search engine's audience and allow DRM and SEO to coexist. This is automatically done by providing truncated yet structurally-optimized content, following a myriad of SEO content and hyperlinks rules to the search engine, appetizing it to highly rank the content, while subsequently appetizing the user referred by the search engine, to taste the content sample, and purchase rights to consume it thoroughly (through subscription purchasing or micro-payment for the specific document).

Why is NetIS an SEO friendly CMS?

NetIS™ e-publishing platform is an SEO CMS that simply makes it easy and semi-automatic to define your application in a way that allows the search engine robots and spiders to visit and crawl deep into your content. Search engines would like what they find because NetIS SEO applications are well designed, use simple link navigation to allow easy and deep penetration of the content, automatically translating keywords and content rules into friendly URL hyperlinks and on the fly metadata tuning to promote keywords and key phrases.

NetIS™ SEO applications are created using simple to use wizards, making it a no-brainer issue for non-technical users to control the SEO capabilities of the system. Generated content is clean and intuitive to search engine rankings but also luring users to further consume the content and purchase additional rights to access the application. Audit events are generated as the SEO material is being digested and reports are available to the administrator, able to better comprehend the required SEM techniques he might want to employ on his content.

NetIS SEO Tools and Controls - Main Features:

• Simple to use SEO application wizard, specifically designed for non-technical users.
• Automatic content anchors, starting the crawling process of the application.
• Use of SEO templates for result pages and document pages, to easily manipulate the look and feel, marketing massages, advertisement management, links and content limitations.
• Use of Search Engine Friendly URL's - in any language (English, Hebrew etc').
• Keyword analysis and automatic creation of friendly URL's.
• Metadata injection of content.
• Google Analytics and Adwords support.
• Full control and management over Web page attributes - Window Titles, Browser Titles, Page Titles, Navigation Labels, Alt Tags and H1 tags, Header and Footer texts.
• E-commerce management of micropayments and pay per view single documents.
• Monitoring and alerting SEO Events (e.g. GoogleBot visit) and SEO driven events (e.g. document purchase).
• SEO reports and analytics integration.

NetIS™ SEO provides only the first stage of content optimizing for search engines - yet the most critical to attain - SEO friendly structure and keywords. While NetIS provides the solid infrastructure for SEO, there are of course additional advanced and varied techniques to get your content into top positions of the major search engines, most of which relate to selecting correctly your keywords and phrases, creating high quality content and building reputation through external links.

For further information - see some best practices in SEO or SEO next steps.