NetIS™SEO - SEO-Friendly CMS

Some best practices in SEO and the next steps

After being introduced to NetIS SEO, it is crucial to understand how to tell search engines that a particular page of the application is an authority in a particular topic. Keywords and phrases are utilized to communicate this status to the search engine. Each document should be optimized for specific topics based on its content, optimizing the entire content base in the same way blindly is no longer considered as best practice, rather the usage of each content unit to help drive traffic to the site. This positively means that for different search queries, visitors will access the application directly to the relevant page (or landing page) rather than the home page!

NetIS™ SEO helps you by analyzing each page's content, finding and emphasizing keywords (and their elaborations) to better indicate to the search engine of the content relevancy.

Different search engines have different ranking algorithms, all based on trying to ascertain what the person searching is seeking and how relevant to that search is the information on the specific page of your application. Algorithm parameters include page title, description, metadata and especially visible and alternate text. NetIS SEO does not support spamming or fraudulent mechanisms to hide content's true identity or help circumvent search engine algorithms; on the contrary, NetIS SEO fully supports the search engine's Webmaster guidelines. These include:

• Making pages primarily for users, not for search engines. Not deceiving users by presenting different content to search engines than for users (cloaking).
• Avoiding tricks intended only to improve search engine rankings.
• Not participating in link schemes designed to increase application ranking or site PageRank (especially to web spammers, as self ranking may be affected adversely by those links).
• Avoiding hidden text or hidden links.
• Avoiding cloaking or sneaky redirects.
• Avoiding pages with irrelevant keywords.
• Avoiding multiple pages, subdomains, or domains with substantially duplicate content.
• Avoiding pages with malicious behavior (e,g, phishing, viruses, trojans, or other malware).
• Avoiding "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• Avoiding no-value affiliate programs.

 The next step: Link Building -

You should consider link building as the process that will build external reputation and increase the critical mass of information about your content. Information posted on the Internet (Articles, News Releases, Videos, Photos and Social Media Marketing) has much longer shelf life than advertised content. Therefore, quality links to your application will also accumulate over time and also have a shelf life of years.

The more links pointing back to your application, the more popular your website is considered by the search engines, making it into an authority on relevant topics. Generating traffic from the search engines, but also from the websites where the content and links are posted.

For additional SEO information, please consider the following SEO resources -

• Matt Cutts blog - http://www.mattcutts.com/blog/
• SEO Chat - http://www.seochat.com/
• Search engine land - http://searchengineland.com/
• Search engine watch - http://searchenginewatch.com/
• Google Web Master Tools - http://www.google.com/webmasters/
• Google Analytics - http://www.google.com/analytics/
• Google AdWords - https://adwords.google.com/
• Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal
• SEO tools at webconf - http://www.webconfs.com/
• SEO Quake - http://www.seoquake.com/