Existing content management (Web or Enterprise) applications are focused primarily on content production and management, thereby concentrating only on the tools to produce and manage digital assets, rather than marketing and selling it profitably, securely and effectively, as NetIS™ does.

Traditionally, e-commerce servers have been developed for the sale of commodities and have never been ideally designed for the secure sales of digital assets, as NetIS™ is.

Traditional IP protection is usually done at the expense of the user experience, as existing DRM solutions use proprietary and "heavy" readers to protect the content. NetIS™ protects the content within a standard web or mobile browser and requires only a lightweight client, providing the user with a "natural and transparent experience". NetIS' DRM module is further distinguished by the high level of granularity it provides the content owner, allowing him to define smaller, more specific "commercial units" of content with a full range of functions (view, save, print, copy, export etc.) and tools that can be applied on to the handling and marketing of content.

Combining DRM with Authentication is a powerful tool in creating a broad range of sales scenarios such as Teasers, Single Purchase, Prepaid, Counters, Time-based products and Subscription. NetIS enables a broad range of Authentication scenarios allowing the publisher to monitor user activity, concurrent usage, or limit access to a specific computer or IP addresses.

Essential components in a single platform - By purchasing an integrated application, content owners are able to manage the entire content "food-chain" through a single platform. Aside from efficiencies gained by unifying all the technologies into a single platform, NetIS enjoys a merged level of integration well beyond that which can be achieved by an integrated platform. This level of merging finds expression in the granularity of the DRM functionality being a part of e-commerce, usage monitoring and lower implementation costs.